You are at risk regardless of country. The regulation just has another name. By raising the subject and sharing some information, we hope to help you avoid lawsuits and profit from our experience.
The vast majority of disabled people will give up navigating a website that is not prepared for them. With between 15 and 20% of the population having some disability you are losing out on a lot of potential customers.
It is quite simply the morally right thing to do. Putting people at a disadvantage because of illness or disability is no longer acceptable. The technology is readily available and thus there are really no excuses anymore.
As the cost of lawsuits are increasing and the initial investment is quite low compared to the customer potential. It makes sense to invest in compliance. It can make money and save both you and disabled a lot of hassle.
Do not postpone
The ADA is a strict liability law which means there are no excuses and thus no way to defend yourself if you violate it..
There is no quick fix
Do not rely on software solutions – I have not yet found a software that secure full compliance. Manual work is needed for that..
Do not buy audits
Do not purchase expensive accessibility audits – most of them are software scans. There are several free tools out there you can use instead..
Do not rely on widgets
Do not trust that lawyers will not target you if you have a visible widget on your site. Some of them are smart enough to check if you have done the manual work.
The best thing to do
The 1st thing you need to do is to start removing all barriers that obstruct access or cause frustration on your website. This is your best protection from lawsuits and it helps those with disability to access your site and thus business.